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Ed's Easy Diner - an #IPASocialWorks case study (2014)

This case study is part of the #IPASocialWorks initiative which brings together the IPA, The Marketing Society and MRS with sponsorship from Facebook, LinkedIn and Twitter, to identify good practice in social media effectiveness and measurement.

This case describes how the Ed's Easy Diner fast food chain created a targeted offer via Facebook to increase sales and penetration during the usually quiet January trading period.

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