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The long and the Short of it presentation

In this summary presentation from their full report, "The long and short of it", renowned effectiveness experts Les Binet, Head of Effectiveness at adam & eve DDB, and Peter Field, the marketing consultant, outline 10 insights from their wide-ranging research into IPA Databank cases operating over both short and long-term timescales. The full report is available for sale on the IPA website.

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