Focus on Financial
Services
Focus on Financial Services on 10th November 2011, is part of a series of events that celebrate recent case studies from the IPA Effectiveness Awards; brilliant campaigns that have much to teach us about planning effective communications.
In 2010 at the IPA Effectiveness Awards Silver and Best International went to JWT for HSBC communications that rolled out across 88 markets worldwide, embracing the variety and richness of the world with one core idea the ‘World’s Local Bank’ and delivered an estimated return up to 7.88 to 1. Silver Awards also went to RKCR/Y&R for their Lloyds campaign that presented the animated world of a customers’ journey, and generated an additional opening of 400,000 accounts; and also to BBH for the world’s largest waterslide, which delivered £22 million into the business.
If you work on a financial services brand or just want to know more about planning effective communication today join us on the 10th November at the premiere of the new IPA & Thinkbox brand film –
HSBC: how a brand idea helped create the world’s strongest financial brand and a panel discussion about what financial services advertising can teach us about planning campaigns for other sectors - chaired by Carlos Grande, Editor of
Warc with Nicky Vita, Strategy Director from BBH for Barclaycard; Chris Clark, Head of Marketing and Customer Experience at HSBC; and Ben Kay, Chief Strategy Officer from RKCR/Y&R for Lloyds.
Tickets cost £20+VAT for members, £40+VAT for non-members. Each which includes beer, wine and popcorn.
Focus on Financial Services takes place on Thursday 10th November, at the IPA, 44 Belgrave Square, London, SW1X 8QS. Drinks from 6pm. Short film premiere from 6.45pm. Panel discussion and Q&A from 7.00pm. Close 8.00pm.
Also coming up as part as our series is Focus on
Breads and Spreads on November 23rd;
Focus on The Joy of Content on December 10th, and an event in the new year which will Focus on Advertising in Austerity.
Please note, bookings requesting to be paid by invoice will incur a 10% administration fee, and tickets will not be refunded 48 hours before the event, unless a waiting list is in operation.