Focus on The
Joy of Content
Focus on The Joy of Content on the eve of December 6th, is part of a series of events that celebrate recent case studies from the IPA Effectiveness Awards; brilliant campaigns that have much to teach us about planning effective communications.
In 2010 Fallon took home a Silver Award at the IPA Effectiveness Awards for their Glass and a Half Full Productions, a content-led campaign which included ‘Gorilla’, ‘Eyebrows’ and ‘Trucks’. The new direction moved CDM from being a manufacturer of chocolate to a producer of joy and delivered 171% more than previous campaigns; meanwhile Saatchi &Saatchi also scooped a Silver Award for their spontaneous dance at Liverpool Street station that was widely shared across television channels and online sites and led to unprecedented engagement in the brand, and an additional £15m incremental sales.
Join us on the 6th December for the premiere of the new IPA & Thinkbox brand film –
Cadbury Dairy Milk – the joy of content: how a new communications model is paying back for Cadbury’s’ and for a panel discussion advertising as content and how to get maximum exposure for your brand- chaired by David Tiltman, International Editor, Warc; with Rachel Barrie, Head of Strategy from Fallon for Cadbury Dairy Milk; and Richard Huntington, Director of Strategy from Saatchi & Saatchi for T-Mobile.
Tickets cost £20+VAT for members, £40+VAT for non-members. Each which includes beer, wine and popcorn.
Focus on the The Joy of Content takes place on Tuesday 6th December, at the IPA, 44 Belgrave Square, London, SW1X 8QS. Drinks from 6pm. Short film premiere from 6.45pm. Panel discussion and Q&A from 7.00pm. Close 8.00pm.
Also look out for the final event in our series which will be Focus on Advertising through Austerity in the New Year.
Please note, bookings requesting to be paid by invoice will incur a 10% administration fee, and tickets will not be refunded 48 hours before the event, unless a waiting list is in operation.