Jay-Z meets Cyborg
Monkeys - Lessons from an even bigger, even more important SXSW - North East
Come and hear how technology continues to change the world in which people and brands operate from Nigel Gwilliam, IPA’s Consultant Head of Digital, who attended this year’s SXSW
SXSW is changing:
Ad Age made a strong case for Amex being the real winner this year, with a digitally ubiquitous new product launch, piloted last year and promoted by Jay-Z the biggest talent on show. It was also the year Al Gore was interviewed on stage and a Warton Business Professor practically blasphemed by suggesting Lego was nearly killed by too much innovation.
On the surface these are not the hallmarks of the pre-eminent emerging technologies festival but it's arguably a sign of its ever growing relevance to business, culture and society that all of the above took place alongside sessions on the end of privacy as we know it, the next 50 billion networked devices and robotic arms controlled by cyborg monkeys.
Intended for anyone at an agency who is remotely interested in how the world is evolving, this talk will explore how technology continues to change the world in which people and brands operate.
The talk will take place on Wednesday 25th April at the Drummond Central with registration and coffee at 2.15pm. Nigel’s talk will start at 2.30pm and finish at 4.00pm.
Tickets cost £15 + VAT for IPA members and £25 + VAT for non-members