"Not only useful but essential." Lord Chris Smith, Chairman, Advertising Standards Authority
The implications of breaching UK advertising laws or regulations can be both costly and time-consuming. Ad Law is the essential, practical guide to the law and regulation of advertising and marketing communications, covering typical issues encountered by advertising practitioners when managing creative executions and overseeing campaigns in the UK. Expertly leading readers through the complexity of advertising’s rules, Ad Law contains guidance based on the experiences of marketing and advertising lawyers, including the IPA’s own legal team, making it the ideal companion from advertising and marketing professionals, as well as lawyers.
- Answers common questions arising in the course of advertising practice. - Allows you to get to the heart of legal and regulatory considerations and plan your work accordingly. - Covers a broad range of topics, from the law on intellectual property and defamation to sector-specific issues such as advertising of alcohol, food, gambling and tobacco. - Provides guidance on the practical side of the business, including pitching, production and contract terms.
Richard Lindsay is Legal and Public Affairs Director at the IPA, having qualified and worked at the law firm Lovell White Durrant (now Hogan Lovells). Before joining the IPA, Richard worked in-house at various media companies, including as Group Legal Director of the Telegraph Media Group and as Head of Legal and Business Affairs at Granada Enterprises.
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