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The Magic and the Machines Exhibition


In support of Sarah Golding’s presidential agenda, the IPA has curated an exhibition of campaigns that implement artificial intelligence, virtual reality and augmented reality.

No longer just science fiction or hype, pioneering agencies are embracing these machines and driving their commercial application.

Among the innovative campaigns on display from IPA members are:

  • • Ada, an AI powered medical diagnosis app from Albion
  • • Imagination’s virtual reality product launch of the Jaguar I-Pace
  • • An augmented reality blood donation app for the NHS from 23red

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