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Advertising Works 14 book

The Advertising Works 14 book showcases 23 imaginative, successful campaigns produced by small-to-medium sized agencies. The case studies are the main prize winners at the IPA's Effectiveness Awards 2005, the new competition for UK agencies with incomes up to £20 million. Like previous IPA Effectiveness Awards, each case study describes the objectives of the campaign, its strategy, media thinking and execution.
Members receive a 15% discount on this product.

Product Code:

AB05035 H1

£54.00 (Members Pay: £45.90)

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