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  • Client Sainsburys
  • Medium
  • Agency PHD Network
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Celebrity Sells Book

Book written by Hamish Pringle. Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business: The Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at £27.95 for every advertising pound spent. Members receive a 15% discount on this product.

Book written by Hamish Pringle. Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business: The Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at £27.95 for every advertising pound spent. Members receive a 15% discount on this product.

Product Code:
CSELL01BK

Reference:
AB05035 H1

Price:
£15.00 (Members Pay: £12.75)

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