Advertising Works 20 is edited by Charlie Snow and showcases the 15 prize winning 2011 IPA Effectiveness Awards papers in full, including Aquafresh Kids, Fiat, first direct and Marie Curie Cancer Care. The book also features insight and analysis from experts across the advertising industry which complement the invaluable information on brands and markets from the case studies. Members receive a 15% discount on this product.
The themes include media planning in the digital age; growing distribution; the power of experiential; and invaluable advice on writing a winning paper.
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