Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

Advertising Works 20 book

Advertising Works 20 is edited by Charlie Snow and showcases the 15 prize winning 2011 IPA Effectiveness Awards papers in full, including Aquafresh Kids, Fiat, first direct and Marie Curie Cancer Care. The book also features insight and analysis from experts across the advertising industry which complement the invaluable information on brands and markets from the case studies. Members receive a 15% discount on this product.

Product Code:

AB05035 H1

£54.00 (Members Pay: £45.90)

Add to Cart

The themes include media planning in the digital age; growing distribution; the power of experiential; and invaluable advice on writing a winning paper.

AdWorks 20

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

Institute of Practitioners in Advertising (IPA)
© 2018 IPA. All rights reserved. No part of this
site may be reproduced without our permission.