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Advertising Works 21 book

Advertising Works 21, edited by Convenor of Judges Marie Oldham, showcases 24 prize winning 2012 IPA Effectiveness Awards papers in full, including John Lewis, Department for Transport, Walkers and Yorkshire Tea. The book also features insight and analysis from experts across the advertising industry, including themes on the power of emotion in driving effectiveness, 21st century measurement tools and brand employees on the front line of campaigns. Members receive a 15% discount on this product.

Product Code:
EFFAD21BK

Reference:
AB05035 H1

Price:
£125.00 (Members Pay: £106.25)

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Advertising Works 21 has now launched! Order your copy now.
Advertising Works 21

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