Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

Advertising Works And How

Advertising Works And How sets out the winning communications strategies for business. The report guides the reader through 13 Grand Prix winners and reveals what makes these campaigns so successful.

Product Code:
2005AWAH01

Reference:
AB05035 H1

Price:
£32.00 (Members Pay: £27.20)

Add to Cart

This report helps marketers and their agencies answer three crucial questions:

  • How does advertising work?
  • How should our advertising work?
  • What can we learn from other brands in similar situations?

The report also provides modern marketers with profitable strategies for tackling core business issues - from the basics of launching and revitalising brands 'adding value', organisational engineering and market manipulation.

Members recieve a 15% discount on this product.

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

The IPA
© 2017 IPA. All rights reserved. No part of this
site may be reproduced without our permission.