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2001 Census figures published

The annual census of IPA membership from 2001. The Agency Census has become the definitive survey of employment trends in media, advertising and marketing communication agencies.


The 2001 IPA Agency Census, the only definitive survey of marketing and communications companies, released today (Monday 28th January 2002) reveals that as of 1st September 2001there were 14,000 individuals employed in IPA member agencies. However, the average size of an IPA member agency has declined year-on-year from 69 to 67.

· Advertising and marketing communications continues to be a young industry with 49% of all staff being age of 30 or under and 81% being under the age of 40; Just under half of board directors are aged 31-40, whilst just under a third are aged 41-50.

· 58% of total IPA companies are based in London and account for 78% of total staff; 42% of IPA member companies are based in the North West, Scotland and the Midlands and account for 22% of total staff.

· Women make up 49% of the industry, 23% of board directors and 12% of chairman/CEOs/managing directors; 16.6% of women are involved within creative departments.

· 26% of the employed base are involved in the creative function of their agencies, while 23% are involved in account handling and 16% in media departments.

The 2001 IPA Agency Census is available by click here

Note to editors:

The IPA Agency Census is the definitive employment record for the industry and is undertaken on an annual bssis.

The IPA is the industry body and professional institute for UK advertising, media and marketing communications agencies and was established in 1917 as a servicing body and to negotiate on behalf of its members with media bodies, government departments and unions. The IPA's 213 corporate members represent the major part of the advertising agency business, handling advertising with an estimated value of some £7,000 million per year (over 80 per cent of advertising placed by agencies) on behalf of many tens of thousands of their client companies and organisations nationwide.

For further information:
Hamish Pringle, IPA Director General tel: 020 7201 8201
Issued by:  
Justin Van-de-Velde, Public Relations Executive tel: 020 7201 8240


Last updated 22/01/2009

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