TouchPoints survey results to be published 23rd March 2006

The results of TouchPoints, the first consumer-centric multi-media hub survey, will be made public at a press launch on Thursday 23rd March (9:30am at The Imagination Gallery, 25 Store Street, London WC1). The survey is set to provide new communications insights into consumer behaviour.

The survey will show:       
- how consumers spend their time       
- what media they consume and when       
- their attitudes on a wide range of issues ranging from social responsibility, shopping and the Government
- their shopping habits        
- their lifestyles

The press launch will be addressed by Adam Swan, President of the World Federation of Advertisers, who will be looking at the impact of media on family values.

TouchPoints founding media partners: AOL, BBC, Chrysalis, The Guardian, ITV, JCDecaux, News International, Tesco Media Services, SMG, Wanadoo.  

The founding agencies: Initiative, MediaCom, Mediaedge: CIA, Mindshare, MPG, OMD, PHD, Starcom, Universal McCann, Vizeum, and ZenithOptimedia.

Early bird subscribers to the initiative are: All Response Media, BBH, BLM, John Ayling & Associates, Manning Gottlieb OMD, Publicis and Walker Media.

If you are a journalist and would like to attend this invitation-only event please call the IPA Press Office on 020 7201 8261

To subscribe to TouchPoints please contact Lynne Robinson, IPA Research Director.