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IPA launches major new effectiveness tool

10/03/2010


The IPA has launched IPA Databank Online: IDOL (http://idol.ipa.co.uk). This new online facility will enable both agencies and clients to uncover winning strategies from over 900 IPA Effectiveness Awards papers in every brand, category, and communications channel.

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IPA agencies among best companies to work for

08/03/2010


IPA agencies Starcom MediaVest Group and Leo Burnett have been ranked on the 2010 Sunday Times 'Best companies to work for' list.

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IPA Best of Health Awards 2010 open for entries

05/03/2010


Showcase your agency's healthcare creativity, by entering the 2010 IPA Best of Health Awards.

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IPA applauds Thompson's overhaul of BBC

03/03/2010


The IPA backs the BBC's plans to overhaul its offerings.

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MRI and MBI launch USA TouchPoints

01/03/2010


Mediamark Research & Intelligence (MRI) and the Media Behavior Institute (MBI) today (1st March 2010) announced a strategic partnership with the goal of jointly launching a syndicated, consumer-centric, multimedia database that could transform the way media is planned, bought and sold in the US. MRI and MBI are building on a research methodology pioneered by the Institute of Practitioners in Advertising (IPA), the United Kingdom’s leading organisation for advertising, media and marketing communications agencies. Launched in 2006, the IPA TouchPoints© initiative now serves more than 50 companies in the U.K.

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Congratulations to Glue and Kitcatt Nohr Alexander Shaw

01/03/2010


Glue London and Kitcatt Nohr Alexander Shaw have both been awarded a ranking in The Sunday Times list of Best Small Companies to work for.

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IPA supports ASA stance on airbrushing

26/02/2010


The IPA today came out in support of the ASA over airbrushing and said that its members took their responsibilities for producing legal, decent, honest and truthful marketing communications very seriously.

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Digital Britain broadband initiative could boost British e-commerce by £1.4 billion

25/02/2010


New research by the IPA's Search Group reveals the potential economic impact of the Government's Digital Britain broadband initiative.

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Why word-of-mouth matters to advertising

25/02/2010


Ed Keller discusses the importance of word of mouth.

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Trinity’s Amy Lennox wins Young Creative Entrepreneur Award

25/02/2010


Trinity Partner Amy Lennox has won the Young Creative Entrepreneur Award.

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