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02/02/2012
The 2012 IPA Best of Health Awards, recognised as the top creative advertising awards by healthcare agencies, are now open for entries worldwide until 2nd April. This year the competition sees the introduction of three new categories.
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02/02/2012
The IPA Search Group has today (Thursday 2nd February) released a set of results which show that using contextual and audience targeting technologies with the Google Display Network (GDN) text ad format can be a cost-effective way for search marketers to drive additional conversion volumes.
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01/02/2012
The IPA is today (1st February) reminding its members of the controls in place to protect official Olympic sponsors and to prevent ambush marketing of the London Games.
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01/02/2012
The IPA is today (1st February) alerting its members to the European Commission’s proposals to create a new EU Data Protection Regulation to replace the 1995 Directive. The new Regulation is stricter than existing law and could have a significant impact on businesses in the UK if implemented in its current form.
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01/02/2012
For your chance to be one of the first to connect with the future talent of our industry, why not sign up and get involved in the 2012 IPA Ad School and host a short work placement for a student at your agency over the summer?
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01/02/2012
Do you, or anyone you know, want to work in adland? If so submit your entry to the IPA Ad School for your opportunity to work in one of the top UK advertising agencies this summer. Applications are now open.
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31/01/2012
Alex Hunter, Finance Director, IPA says that restricted but more effective agency activity cannot be rewarded simply by curtailed fees, in an article written on agency remuneration for MediaTel.
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26/01/2012
The IPA has today (26th January) welcomed the news that Skillset has been charged by the Creative Industries Council (CIC) and UK Government to implement a series of skills and talent-focused initiatives that will help the sector remain a driver of growth for the UK economy.
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26/01/2012
The IPA, ISBA, MAA and PRCA have today (26th January) published ‘Agency Remuneration’, a free joint-industry best practice guide on how to pay agencies.
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26/01/2012
With Valentine’s Day just around the corner, the IPA is launching a competition to find out whether romance is still alive in adland...