44 Club Channel

44 Club: the trends obsessing David Rowan, Editor of Wired
At the last 44 Club for 2011 (25th October) Wired Editor David Rowan revealed the technology trends of the future that will change our market in the next decade.

Watch his mind-blowing presentation here.

44 Club: On Stage with Jeremy Bullmore
At a recent event on 20th September, 200 adlanders were treated to an evening with one of the most renowned and admired figures in our industry, Jeremy Bullmore, where he shared advice, gave us top tips and answered our burning questions.

Watch, be inspired and feel good about the industry we work in.

44 Club: How Not to Lose Your Head in Contemporary Marketing with Contagious

At the IPA on Monday 14th March, Jessica Greenwood, Director at Contagious examined the need to stay ahead of consumer trends and in touch with the brand in order to succeed in the new marketing landscape. She discussed innovative use of new platforms, PR 2.0, underline the importance of experimentation, and looked ahead to explore how some of the events of the next 12 months might start to make themselves felt in the advertising around us.



To view the presenation given to the 44 Club by Jessica Greenwood, click here . To find out more about the event, click here .


44 Club: A Glimpse into Advertising in Ten Years Time

Catch a glimpse into the future and hear how to prepare yourself for the brave new world of advertising. On Monday 24th January 2011, Liz Nottingham, HR Director at Starcom MediaVest, Tom Morton, Chief Strategy Officer at Publicis, Tina Fegent, Founder of Fegent Consulting and ex-Commercial Director at Lowe and Graham Fink, Executive Creative Director at M&C Saatchi revealed their perspective on the future of advertising.

Liz Nottingham, HR Director at Starcom MediaVest

Tom Morton, Chief Strategy Officer at Publicis

Tina Fegent, Founder of Fegent Consulting and ex-Commercial Director at Lowe

Graham Fink, Executive Creative Director at M&C Saatchi

Q & A's

The Impact of Digital - you ain't seen nothin' yet

Dan Cobley, Senior Marketing Director of Google reveals where he sees the world of marketing going in the next 5-10 years. Presented on 22nd September 2010

To find out more about the Impact of Digital event - click here

Facebook: A Status Update

Stephen Haines, Facebook's UK Commercial Director discusses how things have changed at Facebook in the last two and a half years. Presented on 27th July 2010

To find out more about the Facebook - a Status Update event, click here or to download the presentation click here

"Big Achievers" - An Interview with Johnny Hornby

At the IPA's 44 Club on 25th May, Claire Beale, Editor of Campaign, interviewed CHI & Partners ' Johnny Hornby to find out why he chose advertising, on why you can't teach inspiration, and on following Nigel Bogle's advice.

To find out more about the "Big Achievers" event - click here

What do Clients Want?

The hour-long film features Alexandra Lloyd Davies, Associate Marketing Director at Procter & Gamble, Peter Buchanan, Deputy Chief Executive at the COI and Ian Armstrong, Manager of Customer Communications at Honda providing their own perspective on what works best for them, before answering questions from the audience. Presented on 25th January 2010. Click below to view the trailer.

To find out more about the What do Clients Want event - click here

Professor Geoffrey Miller on Sex, Mutation and Marketing

In this 93-minute video, IPA President Rory Sutherland introduces keynote speaker, Professor Geoffrey Miller, author of Spent: Sex, Evolution and the Secrets of Consumerism on 9th September 2009. Miller was invited to address the IPA audience as part of a programme to introduce the theory of Behavioural Economics to its members.

To find out more about Professor Miller's event - click here