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Awards Advisory Service Mentor - Merry Baskin

To help authors shape their entries for the IPA Effectiveness Awards, the IPA has created an Awards Advisory Service which pairs agencies with mentors who are all experienced former judges and authors.

This page profiles Merry Baskin, an influential consultant and authority on effectiveness.

Merry is well known for her work extolling the skills of the planner's craft.


Merry Baskin, Founder, Baskin Shark

Merry Baskin runs strategic planning consultancy, Baskin Shark, ‘where brands move forward, or die!’

She is a former chair of the Account Planning Group and Head of Planning at J.Walter Thompson, London and Chiat/Day New York. In addition to her brand building work, she teaches planning craft skills worldwide.

Merry regularly contributes to Admap, is the most downloaded author on WARC, is a Visiting Fellow at the New College of the Humanities, and  co-edited the book, 'A Master Class in Brand Planning: The Timeless Works of Stephen King'.

Merry has won three IPA Effectiveness Awards, and been a judge.

Last updated 23/10/2015

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