Behavioural Economics Channel

Applying BE to the Client-Agency Relationship - Part 1
A panel of industry experts joined David Wethey to examine how BE can be applied to overcome bottlenecks in client-agency relationships. At the SOCI on Monday 28th February, IPA President, Rory Sutherland introduces David Wethey, BE Think Tank  member and Founder of AAI at an exclusive IPA event.  To read the press release, click here




Applying BE to the Client-Agency Relationship - Part 2
The session concluded with a panel discussion with speakers offering their perspective on the topic, including chair of the IPA Finance Policy Group Chairman Colin Fleming, COO at AMV BBDO, Alison Wright, Strategy Director at Engine, Richard Woodford, Category Manager (Marketing and Advertising) at News International Group and Chris Hirst, CEO at Grey London. To find out more about the event, click here





Too much reality?
Rory Sutherland's talk to the Oxford Union on 4th February 2011, entitled "Too much reality? Behavioural Economics and why intangible value is often the best kind"




Rory Sutherland on Behavioural Economics

To see more on Behavioural Economics - visit the home site

Writers Unblocked: Richard Thaler

Richard Thaler is one of the two researchers credited with the original groundbreaking work in behavioural economics—the study of how thinking and emotions affect individual economic decisions and the behaviour of markets. This video presents IPA President Rory Sutherland who interviews Professor Richard Thaler, Co-author of Nudge at Writers' Unblocked on Tuesday 15th June 2010

To find out more about the Writers' Unblocked event - click here and to view Richard's presentation slides, click here

Red Hot or Red Herring Event

Hamish Pringle's introduction to the IPA's behavioural economics Red Hot or Red Herring event on 21st October 2009

Red Hot or Red Herring: Rory Sutherland

IPA President Rory Sutherland on why he believes the advertising industry should care about behavioural economics. 

Red Hot or Red Herring: Professor Nick Chater



Red Hot or Red Herring: Dr Matt Grist



Red Hot or Red Herring: Dr Nick Southgate

Red Hot or Red Herring: Panel Discussion

To purchase the Behavioural Economics: Red Hot or Red Herring Report - click here . To view more details about the event, click here