Welcome to the IPA Creatives channel where you can catch up on any IPA-run sessions about creativity, data and the future.
Defining the Future of Creative Services
Brought to you by the IPA Creative Services Group, this event was held at the IPA on Thursday 17th February. It was a great success, with over 50 industry attendees present to discuss the future role of Creative Services in agencies. Key note speakers included Phil Nunn (Executive Media Director, TBWA\London) and Andy Fowler (Executive Creative Director Brothers & Sisters). The event was chaired by Melissa Smith (Director, The Work Club London and Co Chair of IPA Creative Services Group).
Welcome and Introduction
Melissa Smith (Director, The Work Club London and Co Chair of IPA Creative Services Group)
Phil Nunn (Executive Media Director, TBWA\London)
I'VE NEVER HAD SO MUCH MEDIA TO PLAN.
Earned, Paid, Owned, Created Media.
What's in, what's out, what's next, what will they fight to have ....... a warts and all conversation about the media situation and how media planning is shaping up for 2011 and beyond.
Andy Fowler (Executive Creative Director Brothers & Sisters)
PUTTING BRANDS IN PEOPLE'S HANDS.
Why communication is more effective when people can interact with it.
How media of all kinds, both traditional and innovative, can help bring ideas to life.
Panel discussion followed by Q&A
Chair and Facilitator - Melissa Smith (Creative Services Director and Co Chair of IPA Creative Services Group)
Andrew Dobbs (Recruitment Consultant, Talent Business)
Olivia Chalk (Head of Integrated Production, BBH)
Tim Bath (Creative Services Director, AMV BBDO and Co Chair of IPA Creative Services Group)
"Being creative with data"
25th November 2009: Participating companies were asked three questions: (1) Why do you think data is so important to the future of marketing? (2) What trends to you see in being creative with data? (3) We know that the web's changed everything but what impact has it had on data?
The participating companies were: Google Analytics, Experian Hitwise, Experian Integrated Marketing, Neteffekt, Orcale, KXEN, SAS and CCB fast.MAP. The clips below include their answers as well as interviews with the speakers and their presentations
Graham Cooke - Google analytics: Why do you think data is so important to the future of marketing?
What trends to you see in being creative with data?
Anton Grutzmacher - Experian Hitwise: We know that the web's changed everything but what impact has it had on data?
All of the presentations from this event are available for download. Please use the followling links:
Google Analytics (
Experian Hitwise (
Experian Intergrated Marketing (
To find out more about the event - click