IPA Effectiveness: Advertising Case Studies
Papers submitted to every IPA Effectiveness Awards competition since 1980, including the former AREA and Scottish IPA Effectiveness Awards, have been compiled and indexed to form the IPA Effectiveness Awards Databank. You can search and download individual case studies from this site (prices are based on whether you are a member, non-member or a student). Alternatively you can buy a recent edition of Advertising Works, a series of hardback books containing winning cases from every competition. You can also view free-of-charge any one of 25 short brand films which tell the story of the brand through interviews with the key client and agencies involved, e.g. Sir John Hegarty of BBH. Just click on the relevant buttons below to explore the IPA effectiveness content you are interested in.