IPA Effectiveness Awards: Books and Downloads

Details of how to access case study content submitted for the IPA Effectiveness Awards competitions. Includes links to the Advertising Works (Adworks) series of books as well as individual case study downloads, organised by competition year.

Advertising Works

Our annually published Advertising Works (Adworks) books have thought-provoking chapters on a number of topics as well as containing the very best case histories from each year's IPA Effectiveness Awards. These books are available to buy online from this Advertising Works page.

The latest in the series,  Advertising Works 21, based on the 2012 IPA Effectiveness Awards, is now available.  Order yours here .

Case Studies

Individual case studies are listed here by competition year. They are available to download to members for £25 per case study and £40 to non-members. Students can purchase any case study for just £10.00. Just click on the relevant year to find information and links to each individual study submitted in that year. 

If you wish to search for an individual case directly and are not sure of the year, you might like to try our Effectiveness Awards Search Engine (EASE)  instead or the alphabetical case study list .


Cases studies 2011


2011




2010

2009

2008

2007

2006

2005

2004

2003

  2002

  2001

  2000

  1999

1998

1997

1996

1995

1994

1992

1990

1988

1986

1984

1982

1980



IPA case studies can be downloaded from this site; prices are based on whether you are a member, non-member or a student.

IPA members can download twelve free case studies from this website (only) per year. Additional downloads will then incur a charge of £25 per case study. If you want to see your agency download history or cannot find what you are looking for, please contact theIPA Information centre .

The individual case study price for non members (except students) is £40 per download. For students it is £10 per download. All purchasers will need to register as users on this website.

Last updated 26/06/2013

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