IPA Effectiveness Awards: Books and Downloads
Details of how to access case study content submitted for the IPA Effectiveness Awards competitions. Includes links to the Advertising Works (Adworks) series of books as well as individual case study downloads, organised by competition year.
Advertising Works
Our annually published Advertising Works (Adworks) books have thought-provoking chapters on a number of topics as well as containing the very best case histories from each year's IPA Effectiveness Awards. These books are available to buy online from this
Advertising Works page.
The latest in the series, Advertising Works 20, based on the 2011 IPA Effectiveness Awards, is now available. Order yours here .
Case Studies
Individual case studies are listed here by competition year. Just click on the relevant year to find information and links to each individual study submitted in that year. If you wish to search for an individual case directly and are not sure of the year, you might like to try our Effectiveness Awards Search Engine (EASE) instead or the alphabetical case study list .
IPA case studies can be downloaded from this site; prices are based on whether you are a member, non-member or a student.
IPA members can download twelve free case studies from this website (only) per year. Additional downloads will then incur a charge of £25 per case study. If you want to see your agency download history or cannot find what you are looking for, please contact theIPA Information centre .
The individual case study price for non members (except students) is £40 per download. For students it is £10 per download. All purchasers will need to register as users on this website.
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