We hope you are sitting comfortably because there's a lot here. From Rory Sutherland explaining why Adland needs to understand Behavioural Economics, key events, and most important of all, the 18 short films from the IPA Effectiveness Awards competition.
The IPA in Three Minutes
Focus on Cars is the final part of a series of events celebrating some of the top case studies from 30 years of the IPA Effectiveness Awards. Watch "How Audi Accelerated into the 21st Century”.
Jonathan Trimble, Founder of 2010 start-up 18 Feet & Rising, Tom Bazeley, Founder of 2004 start-up Lean Mean Fighting Machine and Paul Simons, ex-Founder of 1988 start-up Simons Palmer Denton, Clemmow & Johnson, followed by a number of other start-ups, share anecdotes, lessons learnt from running their own agency and the ups downs along the way at a talk to the 44 Club on Monday 15th November 2010
How 'Every Little Helps' was a big help to Tesco, featuring Tesco UK Marketing Director, Carolyn Bradley, Freelance Planner, Joanna Bamford, Managing Director of Initiative, Danny Donovan and other contributions from key industry figures.
Focus on Tobacco Control: one of the most effective public health campaigns ever to have run.
Dan Cobley, Senior Marketing Director of Google presents to the 44 Club on 'The Impact of Digital - you ain't seen nothin' yet'.
Focus on PG Tips is the second part of a series of events celebrating some of the top case studies from 30 years of the IPA Effectiveness Awards.
The FTSE’s Bright the FTSE’s Orange… watch Wight, Green, Golding and Nairn tell the multinational success story of Orange that began 17 years ago, changing the rules of advertising, and demonstrating its direct effect on shareholder value. This is the first in a series of IPA and Thinkbox brand films celebrating brilliant campaigns from 30 years of IPA Effectiveness Awards.
A moment with... Nicola Mendelsohn, Chairman and Partner, Karmarama
OMD's Tim Forrest, News International's Stuart McDonald and COI's Mark Cross on why TouchPoints3 is a must-have for the industry. July 2010
What Do Clients Want trailer from The IPA on Vimeo .
||Life Lessons from an adman . Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value - and his conclusion has interesting consequences for how we look at life. TED: Ideas Worth Spreading (2009). |
||Professor Geoffrey Miller, evolutionary psychologist and author of Spent: Sex, Evolution, and the Secrets of Consumerism on sex, mutation and marketing. |
||Rory Sutherland explains why he is championing behavioural economics as President of the IPA (10:58) |
||Can the Government and the advertising industry work together? |
||Putting consumer media habits and Touchpoints under the spotlight |
||Adam Smith - What next for the marketing economy? |
||David Butler & Stuart Dyble - With the help of Honda F1 Racing, we take a look at the very different worlds of green marketing and sports sponsorship |
||Moray MacLennan - MacLennan tells us how the IPA is going to address the big issues at the heart of the advertising, marketing and media industries. |
||Creative Britain in Golden Square. ( Features speeches from the Rt. Hon Andy Burnham MP, Secretary of State for Culture Media and Sport, Lord Saatchi, Sir John Sorrell and Moray MacLennan. |
||Mission impossible? Video blog of whether you can create a win-win relationship between agencies, clients and procurement. (5:18) |
Last updated 15/12/2010