IPA TV

Welcome to IPA TV! This is the place where you can watch our effectiveness brand films, experience our events or catchup on the latest hot topics with the minimum of effort. Just scroll down to find out more.

We hope you are sitting comfortably because there's a lot here. From Rory Sutherland explaining why Adland needs to understand Behavioural Economics, key events, and most important of all, the 18 short films from the IPA Effectiveness Awards competition.


Latest:   

The IPA in Three Minutes



Focus on Cars is the final part of a series of events celebrating some of the top case studies from 30 years of the IPA Effectiveness Awards. Watch "How Audi Accelerated into the 21st Century”.



Jonathan Trimble, Founder of 2010 start-up 18 Feet & Rising, Tom Bazeley, Founder of 2004 start-up Lean Mean Fighting Machine and Paul Simons, ex-Founder of 1988 start-up Simons Palmer Denton, Clemmow & Johnson, followed by a number of other start-ups, share anecdotes, lessons learnt from running their own agency and the ups downs along the way at a talk to the 44 Club on Monday 15th November 2010



How 'Every Little Helps' was a big help to Tesco, featuring Tesco UK Marketing Director, Carolyn Bradley, Freelance Planner, Joanna Bamford, Managing Director of Initiative, Danny Donovan and other contributions from key industry figures.



Focus on Tobacco Control: one of the most effective public health campaigns ever to have run.



Dan Cobley, Senior Marketing Director of Google presents to the 44 Club on 'The Impact of Digital - you ain't seen nothin' yet'.



Focus on PG Tips is the second part of a series of events celebrating some of the top case studies from 30 years of the IPA Effectiveness Awards.



The FTSE’s Bright the FTSE’s Orange… watch Wight, Green, Golding and Nairn tell the multinational success story of Orange that began 17 years ago, changing the rules of advertising, and demonstrating its direct effect on shareholder value. This is the first in a series of IPA and Thinkbox brand films celebrating brilliant campaigns from 30 years of IPA Effectiveness Awards.



A moment with... Nicola Mendelsohn, Chairman and Partner, Karmarama



OMD's Tim Forrest, News International's Stuart McDonald and COI's Mark Cross on why TouchPoints3 is a must-have for the industry. July 2010



Trailer - David Abbott (right) talks to Lord Bell on advertising past and present. 30th March 2010.


Full Video - David Abbott (right) talks to Lord Bell on advertising past and present. 30th March 2010.


Video of 'A moment with Mark Cridge' interview, 18th Feb 2010. Mark Cridge is the CEO of Glue London.




What do clients want?  This hour-long film features clients including Procter & Gamble, the COI and Honda providing their own perspective on what works best for them.  Click here to watch the 'What do clients want?'  film or preview the video now: 

What Do Clients Want trailer from The IPA on Vimeo .

Hot Topics

Rory Sutherland on TED Life Lessons from an adman . Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value - and his conclusion has interesting consequences for how we look at life. TED: Ideas Worth Spreading (2009).
Geoffrey Miller Professor Geoffrey Miller, evolutionary psychologist and author of Spent: Sex, Evolution, and the Secrets of Consumerism on sex, mutation and marketing.
Video of Rory Sutherland Rory Sutherland explains why he is championing behavioural economics as President of the IPA   (10:58)
Brand Republic TV Can the Government and the advertising industry work together?
Brand Republic TV Putting consumer media habits and Touchpoints under the spotlight
Brand Republic TV Adam Smith - What next for the marketing economy?
Brand Republic TV David Butler & Stuart Dyble - With the help of Honda F1 Racing, we take a look at the very different worlds of green marketing and sports sponsorship
Brand Republic TV Moray MacLennan - MacLennan tells us how the IPA is going to address the big issues at the heart of the advertising, marketing and media industries.
Creative Britain in Golden Square.  ( Features speeches from the Rt. Hon Andy Burnham MP, Secretary of State for Culture Media and Sport, Lord Saatchi, Sir John Sorrell and Moray MacLennan.
Brand Republic TV Mission impossible?  Video blog of whether you can create a win-win relationship between agencies, clients and procurement. (5:18)

IPA Strategy Group's 'Game Changers: Free' event

Marc Allera video Marc Allera from 3 talking at 'Game Changers: Free'   (12:19)
Clive Dickens Clive Dickens, COO of Absolute Radio talking at 'Game Changers: Free'   (14:08)
Ian Clark Ian Clark, MD of thelondonpaper at 'Game Changers: Free'   (23:15)
Matt Knight video Matt Knight, The Disposable Memory Project, "Game Changers: Free"   (22:15)

IPA Strategy Group's 'Game Changers: Strategy - Creativity - Technology' event - 13th May 2009

Video presentation of Dan Hon, Six to Start Dan Hon, co-founder of Six to Start   (22:23)
Video presentation of Tim Malbon, Made by Many Tim Malbon, founder and Executive Director of digital consulting company Made by Many   (21:20)
Video presentation of Giles Andrew, Zopa Giles Andrews, co-founder of Zopa   (17:53)

Brand Films

Aquisition Crime Acquisition Crime: Cutting the cost of crime   (11:05)
Johnnie Walker Johnnie Walker: From whisky producer to global icon: The story of 'keep walking'   (11:07)
Marmite Marmite: Please look after this brand: The launch of the Marmite Squeezy  (13:24)
Sainsburys Sainsbury's: How an idea helped make Sainsbury's great again   (12:15)
Overview IPA Effectiveness Awards Inside the 2008 IPA Effectiveness Awards   (11:27)
Why IPA Awards matter The ones to win   (2:27)
The Magners Effect  (8:56)
Original Source: packed with natural stuff  (7:42)
Ryvita Minis: big taste, mini waist.  (8:55)
Trident: stop the guns.  (9:54)
Waitrose: quality food, honestly priced.  (8:32)
Daz: Cleaner Close.  (5:57)
Virgin Trains: the return of the train.  (7:17)
Marks & Spencer: Your M&S  (7:55)
02: a world that revolves around you  (5:45)
British Heart Foundation: Under My Skin  (7:44)
Smart, inspiring and effective. Richard Storey, Chief Strategy Officer at M&C Saatchi reviews the 2007 Effectiveness Awards cases that caught his eye.  (8:20)
Inside the Effectiveness Awards. Why they matter.  (6:36)

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