Magic and Logic

Magic and Logic is the title of a new 'white paper' containing a valuable analysis of how the relationship between Marketing, Procurement and Agencies can work better to produce a win-win for all parties.

Magic and Logic is the title of a 'white paper' containing a valuable analysis of how the relationship between Marketing, Procurement and Agencies can work better to produce a win-win for all parties.
 
It proposes some radical and some not-so-radical changes to current practice that will make the industry better equipped to meet the challenges of the future.


You can purchase the Magic and Logic PDF here.
Last updated 18/01/2012
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