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#IPASocial Applying Social Media From All Angles - Part One: Advertising and PR

In part one of 'Applying Social Media From All Angles' on May 5th, it was the turn of companies operating in this space to showcase and discuss their work. In this video, Nigel Gwilliam, IPA's Digital Consultant, introduces the speakers and Nicola Mendelsohn, IPA President, gives the opening speech.



Chris Reed

Chris has almost 20 years’ experience spanning consumer and corporate communications, both in-house (including for BBC News during September 11th), and for the last ten years within the Fishburn Hedges Group on clients ranging from BT to Eurostar. Recently Chris has been working with clients to dovetail their digital, traditional and customer service communications, particularly helping international businesses prepare for (and then deal with) social/traditional media crises, and training staff in social media best practice.



Nick Jones

Having helped to pioneer the paid search in the UK at Goto.com in 2000, Nick is a ten year veteran of the digital marketing space. Nick held senior client service and strategic positions at Overture Services and Yahoo! before moving to the then I Spy Search as Managing Director in January 2006. Over the last four years Nick has overseen I Spy’s growth from 5 to 50 employees and led the diversification of I Spy’s offering into social media, conversion, display and mobile.



Graham Drew

Graham is a consumer Public Relations specialist with over fourteen year’s experience. On leaving Shine Communications in 2003 he co-founded Resonate which he built into a multi-award winning consumer agency, including a gold lion at Cannes in 2009. He joined the advertising agency VCCP in 2010 as Head of PR. In April of 2011 Graham co-founded VCCP Share, a new division within VCCP dedicated to delivering shared experiences and ideas that people can participate in for brands across the entire comms mix.



Paul Graham

Since starting his career at M&C Saatchi in 1997, Paul has primarily dealt in all the best vices: cigarettes, alcohol, money, fizzy drinks, and tabloid journalism. Having given brand and communications advice to some of the UK’s most famous brands, (from Tango, Silk Cut, NatWest, and Virgin, to Lucozade, HM Treasury, Mirror Group, and Becks) he has become increasingly interested over time in the brand behind the ads, and the business behind the brands. He has had the privilege of being involved in the UK’s two most successful start-ups in history, first at M&C Saatchi and then Clemmow Hornby Inge, before moving to RKCR/Y&R. In January 2009, he left to start up Anomaly in the UK.



To find out more about the event, please click here