The Value of Advertising Group

As its remit goes to the heart of what IPA members do for their clients, the Value of Advertising Group is one of the key groups of the IPA. In particular, it seeks to demonstrate the effectiveness of what agencies do in terms of business contribution to companies and the economy at large. The main IPA contact, responsible for the administration of the VAG is Tessa Gooding, Director of Communications.

To apply for membership of the group or to leave a message for the Chairman, see here.

Remit:
The IPA Value of Advertising Group (VAG) exists to promote the benefits of advertising and marketing communications, as well as mapping out best practice. Its remit is to demonstrate to the wider business community that advertising, media and marketing communications add value and contribute to business success, alongside encouraging a culture of effectiveness and accountability in IPA agencies. It meets every four weeks.

Recent achievements:

The Eff Test (first exam December 2010): an online learning programme for measuring effectiveness.

Published articles and books. We publish the annual Advertising Works books (Advertising Works 19 now available) as well as articles which includes a special supplement in the November 2009 edition of Admap, and 2010 The Deutsche Bank report 'The Importance of A&P In Consumer Staples'.

Mini brand films library at www.ipaeffectivenessawards.co.uk The latest batch include five films that celebrate the 30th anniversary of the Effectiveness Awards telling the stories of Audi, PG Tips, Orange, Tobacco Control and Tesco. 

Every quarter, all the IPA's Committees report to Council on their activities during the previous three months. (NB For reasons of confidentiality, commercially sensitive areas have been excluded from this website version of the original document). Consolidated, annual reports on key activities can be downloaded as Related Content from this page.