Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

TouchPoints Site: Seminar papers

Seminar papers from the TouchPoints initiative.

TouchPoints Media Owner Showcase 2013 Seminar Papers

Media Owner Showcase How PHD utilise TouchPoints for YouTube by Chris White, Head of Insight, PHD, Nov 2013

Media Owner Showcase Capitalising on the London Worker by Anthony Waithe, Head of Insight,CBS Outdoor, Nov 2013

Media Owner Showcase Guardian's Audience not Platforms
by Ian Gibbs, Head of Commercial Insight, Guardian News and Media, Nov 2013

Media Owner Showcase Identifying the Big Media Spenders
by Martin Greenbank, Head of Intelligence, Arena Media, Nov 2013

Media Owner Showcase Enabling Behavioural Planning
by Michael Tull, Insight Manager, RAB, Nov 2013


 
   
  The challenges Molson Coors face today and how TouchPoints can help by Nicola Young, Director of Research and Planning, Molson Coors Brewing Company - April 2012

IPA TouchPoints' role in developing an attitudinal segmentation for more effective brand tracking by Sue Gray, Head of Advertising Research and Development, Channel 4, and Tom Darlington, Communications Planning Manager, OMD UK - April 2012

You can't manage if you can't measure comparably - Using TouchPoints to create a common currency across paid, owned and earned media by Sally Dickerson, Global Director, BrandScience - April 2012

What TouchPoitns4 tells us - TimeScape by Belinda Beeftink, Associate Director Media Research, IPA, and Martin Greenbank, Head of Intelligence, Arena Media - April 2012

TouchPoints3 October 2011 RIBA Seminar - October 2011

IPA TouchPoints and Behavioural Economics - March 2011

To Tweet or not to Tweet - Lynne Robinson, Research Director, IPA and Belinda Beeftink, Associate Research Director, 22nd September 2010

TouchPoints3 Launch presentation - 22nd July 2010

TouchPoints2: Seminar - June 18th 2009

'TouchPoints: a brief history' - David Fletcher, Head of MediaLab, Mediaedge:cia, June 2009

'NALS and TouchPoints. Improving planning through integration' - Jim Jarrett, Business Planning, Mindshare, June 2009

'TouchPoints and the 21st Century television viewer' - David Brennan, Research and Strategy Director, thinkbox, June 2009

'TouchPoints and the Channel Integration Brief' - Stef Hrycyszyn, Senior Evaluation Analyst, COI, June 2009

'TouchPoints through a direct marketing lens, myths and realities' - Mike Colling, Managing Director, Mike Colling and Company, June 2009

'How out of home has changed its spots' - David McEvoy, Marketing Director, JCDecaux / Nick Mawditt, Global Director of Insight, Kinetic, June 2009

'Ten things we have learned from IPA TouchPoints' - Stuart McDonald, Head of Advertising Insight, News International Commercial

TouchPoints2: Launch of the Integrated Planning Database - 16th October 2008

TouchPoints2: Observing Media Consumption - Mike Bloxham & Jim Spaeth, 7th July 2008

TouchPoints2: Launch of the SuperHub , 3rd July 2008 at the Imagination Gallery



For further conference and seminar papers please go to our Archive page.

 

 

Last updated 27/11/2013

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

The IPA
© 2017 IPA. All rights reserved. No part of this
site may be reproduced without our permission.