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Working with groups

The IPA works with many industry bodies and groups.


AA – The Advertising Association is the umbrella body for all the industry’s trade associations and we work with them to defend the freedom to advertise responsibly and to lobby key consumer groups.

– Association of Online Publishers. We work closely with the AOP on JICIMS.

– Account Planning Group. We work closely with the APG in sharing best practice which includes our regular media and marketing appraisals which review all published literature on marcomms, and our media neutral planning course.

– Advertising Standards Authority. Since it was first established over 40 years ago the IPA has helped to craft the industry’s self­-regulatory Codes. A .rm believer in self­-regulation for the industry, we uphold ASA adjudications and work to ensure the future and effectiveness of the self­-regulatory system, which now includes broadcasters.

– The Cinema Advertising Association is the trade body for cinema advertising contractors operating in the UK and Eire. The IPA has been working with this organisation on matters relating to the clearance of cinema commercials.

– Confederation of British Industry. The IPA is a member of the CBI.

– Creative & Cultural Skills is the sector skills council for advertising, crafts, cultural heritage, design, music and performing, literary and visual arts. They consult regularly with the industry to help ensure that creative enterprises have access to the skills needed to achieve world­class status.

– Chartered Institute of Marketing. We work with this leading body for marketing and sales professionals on books on new thinking.

– The Chartered Institute of Management Accountants is responsible for the education and training of management accountants who work in industry, commerce, not­-for-­profit and public sector organisations. CIMA happily endorsed the OFR Checklist and the IPA is keen to work more closely with this body on developing future projects.

– The Chartered Institute of Purchasing & Supply is an international organisation, based in the UK, serving the purchasing and supply profession. Dedicated to promoting best practice, CIPS provides a wide range of services for the benefit of members and the wider business community. CIPS form part of the Value Framework triumvirate and invites the IPA to take regular platforms at both their Annual Premier and Marketing Services conference.

(formerly BACC) – gives pre­-transmission approval of advertisements for all major UK television broadcasts. We work both with Clearcast and our members to ensure a quick and transparent service. Clearcast views approximately 3,000 commercials/scripts each month for copy clearance.

– British Design & Art Direction is a professional association for advertising and design agencies. The IPA works with D&AD on creative projects – for example, the D&AD/IPA creative manifesto to promote creative careers in advertising. We’ve also worked together to exhibit creative work.

– Department of Business, Enterprise and Regulatory Reform. Formerly the DTI, lobbys government on all media related matters.

– Department of Culture Media and Sport. We work closely with the DCMS on their annual creative industries mapping document and through our submissions on media issues.

– Design Business Association. Its members work in product, packaging and corporate identity design.

– The Direct Marketing Association represents all direct marketing interests and we work with them on conference material and best practice guidelines for direct marketing agencies. For example, they were a collaborative partner on the industry agreed guide on agency selection, retention and review called Finding an Agency.

– European Association of Communications Agencies. The IPA is a founder member of this European association of agency associations whose remit is to monitor Brussels legislation and to harmonise best practice standards across Europe.

– Electronic Communications Group. We work closely with this Group of television companies in the development of e­-commerce systems.

– The International Advertising Association. The IPA is a member of the IAA, which has 4000 members worldwide. Its role is to champion the freedom to advertise responsibly without unwarranted restrictions, and to raise standards of professional development through leading edge training and education. Its events are listed on the IPA’s website.

– Internet Advertising Bureau. The IPA has worked with this organisation on terms and conditions for trading online, and on establishing JICIMS.

– Institute of Direct Marketing. We work with the IDM to provide access to training opportunities in the direct marketing specialisation.

ISBA – The Incorporated Society of British Advertisers is the client trade body and we work closely with ISBA in a number of ways: on media ownership issues, on all our industry best practice guidelines and on contractual advice.

– London Business School is consistently ranked as one of the top business schools in the world, and are committed to becoming the pre­-eminent global business school. Two MBA students devised the OFR Checklist under the guidance of LBS Senior fellow, Tim Ambler.

The Marketing Society
(TMS) champions marketing excellence by providing the best network for senior marketers to exchange ideas and share best practice. TMS co­-produced the OFR Checklist and the TMS Chairman sits on the Value Framework Steering Group. TMS is also represented on the Panoramic Group and is working together with the IPA on developing the Customer Capital initiative.

– Marketing Communication Consultants Association. Recent initiatives include the publication of Evaluation, Agency Remuneration and Judging Creative Ideas.

Media Circle
– Training organisation for media people. It liaises with the IPA Professional Development Department to ensure IPA media members have access to a broad range of media training.

– The Newspaper Society represents and promotes the interest of the publishers of Britain’s regional and local press and we work with them on the industry’s readership research contracts.

– The Newspaper Publishers Association is the trade association for British national newspapers and its role is to represent, protect and promote the national newspaper industry. We work with the NPA on readership research.

– Outdoor Advertising Association. The IPA Outdoor Group works with the OAA on all outdoor issues, including flyposting.

– Launched in December 2003 to replace the five previous regulatory bodies in the media industry – Oftel, the Independent Television Commission, the Radio Authority, the Radio Communications Agency and the Broadcasting Standards Committee. One of a new­breed of ‘super-­regulators’, it has responsibilities across television, radio, telecommunications and wireless communications services – worth an estimated £40bn a year. The IPA works closely with Ofcom, not only on media issues via its Media Futures Group, but also on matters of content regulation through the IPA Ethcom Group.

– Publicity Club London. The IPA is a member of PCL; a cross­-discipline organisation with members drawn from advertising, DM, marketing, digital, PR and media. Primarily a professional networking association, it provides its members with the opportunity to meet like­-minded people and to make invaluable connections. Its events are listed on the IPA’s website.

– The Periodical Publishers Association represents the interests of the magazine publishing industry and we work with them on readership research.

– Public Relations Consultants Association. Recent initiatives include the publication of Evaluation, Agency Remuneration and Judging Creative Ideas.

– The Radio Advertising Clearance Centre is the commercial radio’s advertising clearance body, where advertising is checked before broadcast to ensure that it complies with the Radio Authority’s Advertising and Sponsorship Codes.

– The Radio Advertising Bureau provides facts, figures and reference material on commercial radio. We work with RAB on radio issues and conference material.

Radio Centre
– The trade association for commercial radio companies in the UK. The IPA works with the Radio Centre on best practice guidelines for radio.

– The Value Based Marketing Forum is a unique, commercially­-funded, research­-based membership association for senior marketing and finance executives. Founder Professor Robert Shaw is a consultant on the Value Framework and facilitates research for the initiative. The IPA consistently provides speakers for VBMF events on topics such as accountability and OFR.

WCM – Worshipful Company of Marketors. The Company’s mission is to promote excellence in marketing practice and education, support for the interests of ‘The City’ as well as fellowship amongst its members. The WCM co-­produced the OFR Checklist.

Last updated 21/01/2009

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