23/04/2008
This publication sets out why marketing KPIs should be included in the company reports of the FTSE 350, what the measures of marketing success are, and how to predict them; from which 20 performance indicators are identified. It also explains why marketing KPIs are currently left out of such reports, for example a lack of involvement from marketing departments in preparing them, a lack of confidence in the credibility of marketing data amongst report preparers, and a lack of a coherent framework against which marketers can provide the data the boardroom is after.
20/04/2006
This evaluation document has been developed to help agencies get constructive feedback on how they performed during a pitch. The format, endorsed by ISBA, MCCA and the PRCA, has been designed to be relevant specifically to creative agencies.