23/08/2010
How click attribution and conversion optimisation can boost the ROI of your search campaign
27/05/2010
The IPA has responded to an OFT study published this week on its views on behavioural advertising and targeted pricing practices.
Says Nigel Gwilliam, Digital Consultant, IPA: "The OFT's vision of an industry-wide, transparent system of self-regulation that works for the consumer is absolutely right, and of course we have nearly fifty years' of Advertising Standards Authority (ASA) experience to rely on as we embrace the digital era.."
26/05/2010
An introduction to the world of digital
14/04/2010
The IPA Digital Media Group's follow-up survey of online media owner service levels, Spring 2010. Tailored reports for individual media owners can be commissioned upon request. Please contact Nigel Gwilliam at the IPA (020 7201 8250) for further details.
14/04/2010
Specific Media lead the way in the latest IPA online media owners' survey.
25/02/2010
New research by the IPA's Search Group reveals the potential economic impact of the Government's Digital Britain broadband initiative.
19/02/2010
A full-day workshop on the future of digital is taking place at the IPA today.
19/02/2010
The Yahoo!/Microsoft will benefit our industry, according to the IPA.
30/10/2009
The IPA Digital Media Group's six-month follow-up survey of online media owner service levels, September 2009. Tailored reports for individual media owners can be commissioned upon request. Please contact Nigel Gwilliam at the IPA (020 7201 8250) for further details.
13/07/2009
Digital Economy Showcase Presentations