Simon joined the IPA in April 2015. He works as Senior Research Executive on the IPA's TouchPoints initiative and also represents the IPA on the methodology committee for the out of home Joint Industry Currency (JIC). Prior to joining the IPA, he worked for over three years at a national newspaper. Simon has a BA in human geography and an MA in the field of cultural anthropology. Academically he specialised in researching theories of identity, authenticity and belonging both in the UK and Northern Africa.