Choosing an agency

The following information is designed to aid the agency selection process. If you require further advice please contact the IPA Membership Team

For reasons why we would always recommend that you use an IPA member agency please click here.

Finding An Agency (formerly 'The Guide')

The five key trade and consultative bodies for the advertising, marketing and public relations industries, DMA, IPA, ISBA, MCCA and PRCA, have collaborated for the first time on guidelines for the business.

Called 'Finding An Agency', this comprehensive 28-section document sets out the key components of best practice, including guidelines on the process of searching and selecting agencies and managing client-agency relationships.

Management Summary

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Full document

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IPA PROFILE

Full list of IPA member agencies searchable by location, specialisation, product experience, network capability and number of employees.