Books: Agency Life

Books Available from Amazon on Agency Management: 'Ogilvy on Advertising' by David Ogilvy; 'Weird Ideas that Work' by Robert I. Sutton,'Behind the Scenes in Advertising' by Jeremy Bullmore, 'Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing' by Jeremy Bullmore; 'Confessions of an Advertising Man' by David Ogilvy, ' The King of Madison Avenue' by Kenneth Roman, 'E.' by Matt Beaumont, 'The E. Before Christmas' by Matt Beaumont, 'Hoopla' by Crispin Porter, Bogusky and Warren Berger, 'Creative Company' by Andy Law, 'Open Minds' by Andy Law, 'Saatchi & Saatchi' by Alison Fendley, 'Tantrums and Talent' by Winston Fletcher, 'The Work: 25 Years of Fallon' by Pat Fallon and Bob Barrie; 'Creative Mischief' by Dave Trott; 'How To Make It As An Agency Creative' by Simon Veksner; 'Ad Women: How They Impact What We Need, Want and Buy' by Juliann Sivulka; 'Hegarty on Advertising: Turning Intelligence into Magic,' by John Hegarty; 'The Real Mad Men' by Andrew Cracknell

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