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Books available from Amazon on New Business:'Winning New Business in the Professional Services Sector' by Michael Roe; 'Perfect Pitch: The Art of Selling Ideas and Winning New Business' by Jon Steel; 'Using and Choosing an Advertising Agency, An Insider's View' by John Ward; 'Working with Agencies, An Insider's Guide' by Michael Sims; 'Pitching To Win: The Art of Winning New Business' by David Kean; 'The 80 Minute MBA' by Richard H. Thaler
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