Books available from Amazon on Branding: 'The Brand Gap' by Marty Neumeier; 'Celebrity Sells' by Hamish Pringle; 'The Business of Brands' by David Muir and Jon Miller; 'The Brand Innovation Manifesto' by Jon Grant; 'Brand Rejuvenation' by Jean-Marc Lehu; 'Emotional Branding' by Marc Gobe Sergio; 'Where's The Sausage' by David Taylor; 'Eating The Big Fish' by Adam Morgan; 'The Pirate Inside' by Adam Morgan; '22 Immutable Laws of Branding' by Al Ries and Laura Ries; 'The Brand Gym' by David Taylor; 'Lovemarks' by Kevin Roberts; 'Brand Failures' by Matt Haig; 'Brand Spirit' by Hamish Pringle and Marjorie Thompson; 'Understanding Brands' by Peter Cheverton; 'Citizen Brands' by Michael Willmott; 'Brand Stretch' by David Taylor; 'The Brand Bubble: The Looming Crisis' by Peter Stringham, John Gerzema, and Edward Lebar; 'Brand Immortality' by Hamish Pringle; 'Passion Brands' by Kate Newlin; 'The Global Brand' by Nigel Hollis; 'Baked In' by Alex Boguski and John Winsor; "Go Logo" by Mac Cato