learndirect: Careers advice from learndirect - IPA Effectiveness Awards Case Study 2008

Brief Description: This paper reveals how Learndirect launched a free and independent telephone and web-based Careers Advice service in January 2006. The multi-media 'Jigsaw' campaign showed that learndirect empathised with the incompleteness people can feel with their jobs and career and has already generated a £40 million payback. ;---(TAGS)--- Full Title: Careers advice from Learndirect: the whole story about being incomplete ; Number: 2008/07 ; Brand Name: Learndirect ; Client: Learndirect ; IPA_ProductCoding: Employment (Recruitment services) ; Education (Adult education inc. training courses) ; Government Departments (Public service information campaigns) ; Agency: RKCR/Y&R ; Author: Jon Tipple - Deputy Head of Planning, RKCR/Y&R, Wanda Gregorek - Brandscience (Contributing) ;