Brief Description: This paper reveals how Learndirect launched a free and independent telephone and web-based Careers Advice service in January 2006. The multi-media 'Jigsaw' campaign showed that learndirect empathised with the incompleteness people can feel with their jobs and career and has already generated a £40 million payback;---(TAGS)--- Number: 2008/07; Brand: learndirect; Client: learndirect; Product Category: Employment (Recruitment services) ; Education (Adult Education inc. training courses) ; Government Departments (Public service information campaigns); Agency: RKCR/Y&R; Author: Jon Tipple, Wanda Gregorek; Prize Winners: Bronze (Adworks ref: Advertising Works 17 Summary)