Scottish Tourist Board Visit Scotland: And now for the weather - IPA Scottish Effectiveness Awards Case Study 1999

Brief Description: The aim of this advertising campaign was to create an image of Scotland 'the brand' and to project Scotland in a postive and motivational light. Furthermore the campaign sought to create goodwill and commitment to the country. Against all expectations and odds, the campaign resulted in over 80,000 requests for brochures---(TAGS)---Full Title: Visit Scotland - Scottish Tourist Board - And now for the weather... Exceeding expectations in a difficult environment ; Number: 1999/13 ; Brand: Scottish Tourist Board VisitScotland ; Client: Scottish Tourist Board ; Product Category: Travel & Transport (Tourist destinations/Tourist Boards) ; Agency: Feather Brooksbank, 1576 Advertising ; Author: Ruth Lees ; Prize Winners: Bronze (Adworks ref: Scottish Advertising Works 1)