Books Available from Amazon on Advertising; 'The Advertising Handbook' by Helen Powell, Jonathan Hardy, Sarah Hawin and Iain MacRury, 'Ogilvy on Advertising' by David Ogilvy, 'Creative Advertising: Ideas and Techniques from the World's Best Campaigns' by Mario Pricken, 'The Fundamentals of Creative Advertising' by Ken Burtenshaw, Nick Mahon and Caroline Barfoot, 'Guerilla Advertising' by Gavin Lucas and Mike Dorrain, 'Advertising' by Tony Yeshin, 'How To Get Into Advertising' by Andrea Neidle, 'Advertising: What It Is and How to Do It' by Roderick White, 'It's Not How Good You Are, It's How Good You Want To Be' by Paul Arden, 'Twenty Ads That Shook the World' by James B. Twitchell, 'Adland: A Global History of Advertising' by Mark Tungate, 'Whatever You Think, Think Opposite', by Paul Arden, 'Advertising Today' by Warren Berger, 'Rewind: Forty Years of Design and Advertising' by Michael Johnson, Jeremy Myerson and Graham Vickers, 'The Brutal Simplicity of Thought: How It Changed The World' by Lord Saatchi, 'Hegarty on Advertising: Turning Intelligence Into Magic,' by John Hegarty, 'Creative Mischief' by Dave Trott, 'Advertising: A Very Short Introduction,' by Winston Fletcher, 'The Powers of Persuasion: The Inside Story of British Advertising 1951-2000' by Winston Fletcher.
Welcome back
As a registered user of the IPA website, you can view this content by loggin in below.
If you are not and would like to register, all you have to do to gain full access to this content is register below.
Remember Me
I've forgotten my password
To register for an account, all you need to do is complete a few very simple steps, starting with clicking the appropiate button below.
If you work for an IPA member agency, you are entitled to full access to all the information contained within this website.
Not an IPA member? Don't worry, there are accounts that allow non-members access to the wealth of information on this website.
If you are a student, you can sign up for student access by clicking here.