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Books Available from Amazon on Advertising; 'The Advertising Handbook' by Helen Powell, Jonathan Hardy, Sarah Hawin and Iain MacRury, 'Ogilvy on Advertising' by David Ogilvy, 'Creative Advertising: Ideas and Techniques from the World's Best Campaigns' by Mario Pricken, 'The Fundamentals of Creative Advertising' by Ken Burtenshaw, Nick Mahon and Caroline Barfoot, 'Guerilla Advertising' by Gavin Lucas and Mike Dorrain, 'Advertising' by Tony Yeshin, 'How To Get Into Advertising' by Andrea Neidle, 'Advertising: What It Is and How to Do It' by Roderick White, 'It's Not How Good You Are, It's How Good You Want To Be' by Paul Arden, 'Twenty Ads That Shook the World' by James B. Twitchell, 'Adland: A Global History of Advertising' by Mark Tungate, 'Whatever You Think, Think Opposite', by Paul Arden, 'Advertising Today' by Warren Berger, 'Rewind: Forty Years of Design and Advertising' by Michael Johnson, Jeremy Myerson and Graham Vickers, 'The Brutal Simplicity of Thought: How It Changed The World' by Lord Saatchi, 'Hegarty on Advertising: Turning Intelligence Into Magic,' by John Hegarty, 'Creative Mischief' by Dave Trott, 'Advertising: A Very Short Introduction,' by Winston Fletcher, 'The Powers of Persuasion: The Inside Story of British Advertising 1951-2000' by Winston Fletcher.
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