KFC: The Animated Colonel campaign - IPA Effectiveness Awards Case Study 2000

Brief Description: An American based TV campaign which aimed to revitalise the Kentucky Fried Chicken fast food brand. An old and well known brand, yet KFC's image suffered from low differentiation, relevance and esteem. Aimed at the youth market, the campaign led to increased awareness of the brand as well as increase in usage and above target sales ;---(TAGS)--- Full Title: KFC : the animated Colonel campaign ; Number: 2000/02 ; Brand Name: KFC ; Client: KFC ; IPA_ProductCoding: Entertainment & Leisure (Restaurants/cafes inc. takeaway outlets, coffee shops) ; Agency: Young & Rubicam New York ; Author: Terry Dukes, Sima Asa ;