Brief Description: In response to increased competition from supermarket own label and rival brands Kellogg's Coco Pops ran an interactive TV and internet campaign to get kids to vote on the brand name change. One million votes were receieved - 15% of all children in the target audience and sales were up 20% on the previous year---(TAGS)---Full Title: Kellogg's Coco Pops - Kids get the vote ; Number: 2000/04 ; Brand: Kellogg's Coco Pops ; Client: The Kellogg Company of GB LTD ; Product Category: Food (Cereals) ; Agency: Leo Burnett ; Author: Annette Mathers ; Prize Winners: 1 Star (Adworks ref: Advertising Works 11)