confetti.co.uk: Building a brand from scratch in six months - IPA Effectiveness Awards Case Study 2000

Brief Description: The interactive wedding website, Confetti.co.uk was launched in 1999. With a small advertising budget, the brand went from zero to market leader within 6 months. Media included national press, magazines, radio, internet banners. Brand awareness and response was achieved. Advertising is estimated to have increased the value of the customer database by over £225 million. Confetti's valuation tripled which led to a further investment of £7.5 million, by venture capitalists ;---(TAGS)--- Full Title: Building a brand from scratch in six months ; Number: 2000/06 ; Brand Name: confetti.co.uk ; Client: Confetti.co.uk ; IPA_ProductCoding: Retail (Online retailers) ; Agency: Mustoe Merriman Herring Levy ; Author: Ruth Saunders ;