Books available from Amazon on Marketing: 'The Nature of Marketing' by Chuck Brymer, 'Marketing and the Bottom Line' by Tim Ambler, 'Accountable Advertising' by Simon Broadbent, 'Advalue' by Leslie Butterfield, 'The New Marketing Manifesto' by John Grant, 'Marketing Payback' by Robert Shaw and David Merrick, 'The Hidden Persuaders' by Vance Packard, 'Marketing - The Retro Revolution' by Professor Stephen Brown, 'The New Rules of Marketing and PR' by David Meerman Scott, 'Understanding Digital Marketing Strategies for Engaging the Digital Generation' by Damian Ryan and Calvin Jones, 'Principles of Marketing' by Philip Kotler, Gary Armstrong, Veronica Wong and John Saunders, 'The Green Marketing Manifesto' by John Grant, 'Marketing to the Social Web' by Larry Weber; 'Baked In' by Alex Boguski and John Winsor.
Welcome back
As a registered user of the IPA website, you can view this content by loggin in below.
If you are not and would like to register, all you have to do to gain full access to this content is register below.
Remember Me
I've forgotten my password
To register for an account, all you need to do is complete a few very simple steps, starting with clicking the appropiate button below.
If you work for an IPA member agency, you are entitled to full access to all the information contained within this website.
Not an IPA member? Don't worry, there are accounts that allow non-members access to the wealth of information on this website.
If you are a student, you can sign up for student access by clicking here.