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Books Available from Amazon on Careers in Advertising and Marketing: 'How To Get Into Advertising' by Andrea Neidle, 'How To Plan Advertising' by Alan Cooper, 'Excellence in Advertising' by Leslie Butterfield, 'Ogilvy on Advertising' by David Ogilvy, 'Behind the Scenes in Advertising' by Jeremy Bullmore, 'Powers of Persuasion: The Inside Story of British Advertising 1951-2000' by Winston Fletcher, 'Brand Immortality' by Hamish Pringle and Peter Field, 'Celebrity Sells' by Hamish Pringle, 'Get Smashed' by Sam Delaney, 'Being Digital' by Nicholas Negroponte, 'Sage Handbook of Advertising' by Gerard J. Telis and Tim Ambler, 'Advertising' by Tony Yeshin, 'Value Based Marketing' by Peter Doyle, 'Truth Lies and Advertising' by Jon Steel, 'Cutting Edge Advertising' by Jim Aitchinson, 'The Advertising Handbook' by Helen Powell, Jonathan Hardy, Sarah Hawkin, and Iain MacRury, 'King of Madison Avenue' by Kenneth Roman
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