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Lurpak: Changing the nation's taste - IPA Effectiveness Awards Case Study 2000

Brief Description: The launch of spreadable lurpak butter increased volume share by 39% in the north and by 88% in the south. Advertising helped Lurpak grow from £60 million in 1995 to £102 million in 2000 with an ROI of 45% ;---(TAGS)--- Full Title: Lurpak : changing the nation's taste ; Number: 2000/23 ; Brand Name: Lurpak ; Client: Arla Foods ; IPA_ProductCoding: Food (Yellow fats) ; Agency: BMP DDB ; Author: Vicki Holgate, Andrew Deykin ;

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