Lurpak: Changing the nation's taste - IPA Effectiveness Awards Case Study 2000

Brief Description: The launch of spreadable lurpak butter increased volume share by 39% in the north and by 88% in the south. Advertising helped Lurpak grow from £60 million in 1995 to £102 million in 2000 with an ROI of 45%---(TAGS)---Full Title: Lurpak: Changing the Nation's Taste ; Number: 2000/23 ; Brand: Lurpak ; Client: Arla Foods ; Product Category: Food (Yellow fats) ; Agency: BMP DDB ; Author: Vicki Holgate, Andrew Deykin ; Prize Winners: 4 Star (Adworks ref: Advertising Works 11)

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