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Dairylea: Out of the fridge and into the playground - IPA Effectiveness Awards Case Study 2000

Brief Description: This paper describes how the launch of Dairylea Dunkers helped the whole brand grow and the cheese spread brand Dairylea's, value sales increased by 62.5% between 1996 and 1999 ;---(TAGS)--- Full Title: Dairylea : out of the fridge and into the playground ; Number: 2000/32 ; Brand Name: Dairylea ; Client: Kraft Foods UK ; IPA_ProductCoding: Food (Spreads & dips - savoury) ; Food (Dairy products - milk, cream, yogurt, cheese, eggs) ; Agency: J Walter Thompson ; Author: Olivia Heywood ;

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