National Code and Number Change: IPA Effectiveness Awards Case Study 2000

Brief Description: The purpose of this campaign was to inform the public of the new changes in telephone number codes and to prompt the required behavioural change. Just 4 years had passed since the previous number change so the expectation was that people would be irritated with yet another change. Media included National TV, press, radio and outdoor. Results: The changeover went smoothly with none of the feared disruption. There wasn't any system failure and consumers and businesses were well prepared. No undue pressure on telecoms networks ;---(TAGS)--- Full Title: National code and number change ; Number: 2000/34 ; Brand Name: National Code And Number Change ; Client: National Code And Number Change ; IPA_ProductCoding: Telecoms (Telecoms - fixed inc. cable) ; Agency: J Walter Thompson ; Author: Donald Kerr ;