Yellow Pages (Norway): There's nothing the Yellow Pages can't help you with - IPA Effectiveness Awards Case Study 2000

Brief Description: The aim of this campaign was to raise awareness and improve knowledge and perceptions of Yellow Pages among advertisers, users and employees. TV, print, outdoor and sponsorship were used. The tagline was 'there is nothing Yellow Pages cannot help you with'. Results: Increased awareness, Yellow Pages was seen as the only trustworthy telephone catalogue. An increase in advertising sales (21%, cf market increase of 10%). Number of customers grew and the brand has moved on to the internet ;---(TAGS)--- Full Title: There's nothing the Yellow Pages can't help you with. Or how advertising generated value for users, employees, advertisers and owners ; Number: 2000/36 ; Brand Name: Yellow Pages (Norway) ; Client: Telenor Media ; IPA_ProductCoding: Sponsorship (Broadcast sponsorship) ; Telecoms (Directory enquiry services) ; Agency: Schjeldrup-Lund, Bendixen & Partners Norway ; Author: Haldor Harvik ;