Orange International: The creation of a 21st century patent - IPA Effectiveness Awards Case Study 2000

Brief Description: This papers follows the 1996 and 1998 papers which described the launch and growth of Orange into an immensely valuable international brand. This paper briefly describes the Orange business strategy as well as the Orange launches in the UK (briefly), Hong Kong, Israel, Switzerland, Belgium, Austraila and India. The final section of the paper sets out to quantify shareholder value. Also the Mannesmann acquisition of Orange and the takeover of Mannesmann by Vodafone are exlpained ;---(TAGS)--- Full Title: Orange International : the creation of a 21st century patent ; Number: 2000/38 ; Brand Name: Orange ; Client: Orange International ; IPA_ProductCoding: Telecoms (Telecoms - mobile networks) ; Agency: WCRS ; Author: Dan Izbicki ;